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Love Is In the Air

Love Is In the Air

With Valentine’s Day only two week’s away, I was starting to get curious about the meaning of the holiday. I mean sure, obviously it’s about celebrating love, but I was curious about its history and of course, I always love the marketing stats that surround such a big consumer holiday too. So, I thought I’d take a few minutes to share some interesting facts:


💘     62% of the U.S. population celebrates Valentine’s Day


💘     Valentine’s Day has its roots in an ancient fertility festival called Lupercalia which was celebrated Mid-February


💘     Historical records are a little unclear who the actual Saint Valentine actually was (there were many), but most historians say it was “a priest with a soft-spot for love.”


💘     Pope Gelasius named February 14th a day to honor Valentine and other martyrs: St. Valentine's Day


💘     In the 15th century couples started to write cards and letters to their Valentine


💘     By the 1840’s Valentine’s Day cards were being mass produced and it was clear that Valentine’s Day had become a major consumer holiday


💘     As a marketer, I found these facts interesting, you might too -

  • Today, 1 billion cards are sent
  • 35 million boxes of heart shaped chocolate are given
  • Americans spend over $20 billion dollars or $130 per person on the holiday
  • $4 Billion dollars is spent on jewelry
  • 220 million roses are given
  • Champagne, Wine, alcohol, unique or symbolic gift giving (e.g. things with anchors, infinity signs, etc …) aren’t even included in the statistics. It would be too difficult to track
  • 6 Million couples will get engaged on Valentine’s Day

So, whether you LOVE Valentine’s Day or hate it, the numbers don’t lie, it’s a day to celebrate love and people are celebrating!

Whatever you choose to do on Valentine’s Day - whether you see a show, make dinner together, have a spa night, have an indoor picnic, go ice skating, play games, watch romantic movies, go for a “space ride” (in New England, this is a ride to destination(s) unknown) … we have something for you to give your loved one to show how much you care. 

Shop our Valentine’s Collection now and receive 20% off your enitre order! Use Code: LOVEISINTHEAIR  Valid through 2/14/20. As always orders over $75 qualify for FREE shipping.

We hope you find something that excites you,


Happy Valentine’s Day,


Chris and the Piper and Dune Family



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